The Guide to Creating a Winning LinkedIn Profile

  1. Go to www.linkedin.com and create an account
How to create a winning LinkedIn profile

2. Log into your account

How to create a winning LinkedIn profile

3. Press “ME” tab and go to “view profile”

How to create a winning LinkedIn profile

4. Name: Use your first name and last name only, no degrees or icons. You can add a maiden name.

How to create a winning LinkedIn profile

5. Photo: Insert your headshot photo. When taking your headshot, dress if you are going to a professional networking event in your industry. It’s ideal to have a white or gray background, nothing too busy.

How to create a winning LinkedIn profile

6. Headline: Treat this as your LinkedIn “Elevator Pitch.” LinkedIn limits your headline

How to create a winning LinkedIn profile

7. Background Image: Add a horizontal background image that helps promote your personal brand image. Never use the default background provided by LinkedIn.

How to create a winning LinkedIn profile

8. About me: This is more information about you (such as the “summary” from your resume. Upload “Rich Media Content” to tell your story including videos, presentations, links to blog posts or articles you’ve written. You can even upload your resume as “Rich Media Content” and be sure to include your email address here.

How to create a winning LinkedIn profile

9. Career Interest: Selecting the “Open Candidate” option allows recruiters to know that you are available, even if you have a job listed. Be sure to include your desired job titles and your location.

How to create a winning LinkedIn profile

10. Experience: Sync this with your company logo and use information from your resume

How to create a winning LinkedIn profile

11. Education: Sync with Touro and include your major accomplishments when impressive

How to create a winning LinkedIn profile

12. Skills: The list is searchable. You can add the relevant skills right into your profile. Pin your top 3 and enter up to 50 skills.

How to create a winning LinkedIn profile

13. Recommendations: Obtain at least 3 recommendations from professors, department heads or people who supervised you in an internship or work-related experience.

How to create a winning LinkedIn profile

14. Vanity LinkedIn URL: Use this as a signature line in your resume. For example. www.linkedin.com/in/johnsmith.

How to create a winning LinkedIn profile

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